the Road to Greatness
Pietro is the grandson of Emerson Fittipaldi, one of the greatest racing drivers of all time – double Formula 1 champion and two time Indianapolis 500 winner. Pietro demonstrated that talent is in his blood from early days in karting, where he dominated various championships. From Karting, Pietro continued to build on his already impressive career, having won important junior categories in the world of motorsport, such as Formula Renault Championship, Formula V8 3.5L World Series, MRF Racing Asian tournament and many others. This has taken Pietro in a very short time to F1, as a reserve and test driver for Haas F1 Team in 2019.
fast into greatness: pietros winning path
Racing since 2006, its recognized as one of the most talented young drivers winning three important championships.
With only 15 years of age, he became the first Brazilian champion of NASCAR Limited Late Model.
LEADERSHIP IN UK
Pietro dominated the British Formula Renault Protyre, winning the championship before the last race in Silverstone.
A GREAT START
Achieved three podiums as a rookie on the European Formula 3 championship.
Winner of MRF Challenge Asia. Pietro secured the title before the last race.
World Champion of Formula V8 3.5 World Series racing for Lotus, with 6 victories and 10 podiums.
Raced three of the most challenging championships in the world: IndyCar, Super Formula Japan and WEC. In May, during qualifying for Spa-Francorchamps, Pietro had a serious accident, where he fractured both legs. Making an unbelievable come back in record time, he was back on the tracks racing within 2 months.
2019: THE DREAM OF F1
Pietro was hired as a test and development driver of Haas F1 Team.
Promoted to Haas F1 Team Reserve Driver, Pietro is one step closer to be in the main line up of the team in 2021! This year, Pietro will also race in the very competitive Super Formula Japan with Bmax-Motorpark team – a championship that was the step into F1 for many drivers.
Outside of the tracks, Pietro is also a champion. His charisma, dedication and sympathy are recognized by fans all over the world.
Followers on Instagram
Followers on Facebook
Followers on Twitter
Followers on Twitch
EXPECTATION = EXPOSURE
The expectation of the next Brazilian driver in F1, gives Pietro great exposure on the media in Brazil and Worldwide.
A worldwide passion
Formula 1 is a religion all over the world. Adrenaline, passion, excitement for the cars, drivers and amazing racing skills by the most talented drivers in the world.
The reach F1 has in the world audience is unquestionable. The relevance of the sports across all continents, make F1 a great platform for business & opportunities.
BRAZIL – CHINA – EUA
The three main markets for the sport.
- INSTAGRAM : 10.000.100 + followers
- FACEBOOK: 9.400.000 + followers
- TWITTER: 4.700.000 + followers
- YOUTUBE: 4.030.000 + subscriptions
tv global audience:
More than 490.200.000
Fórmula 1 in brazil
Brazil holds the largest TV audience in the world, followed by China and USA.
TV SINGLE VIEWERS
MORE THAN ONE HUNDRED AND FIFTEEN MILLION TELEVISIONS WERE TUNED IN THE 2018 FORMULA 1 SEASON
OTHER NUMBERS ACROSS THE WORLD:
– China, 68 milion single viewers in 2018 –
– EUA, 34,2 milion single viewers in 2018 –
USA BACK TO FORMULA 1
Haas F1 Team had an impressive debut in Formula 1 in 2016. It was the first American F1 team in more than three decades. Founded by Gene Haas, the team is based in USA together with Stewart-Haas Racing, multi-champion team of NASCAR.
Its power engine comes from Ferrari, with whom Haas has a technical partnership for years.
The power of driver and team together
With Pietro Fittipaldi as a main driver for its 2021 season, the exposure and reach of Haas increases even further. The first American team since 1986, will now have a Brazilian driver.
This driver/team partnership reaches precisely the potential markets of Brazil, USA and Mexico, as Pietro is also sponsored by Grupo Telmex, the largest Mexican telecom group.
IN THESE 3 MARKETS THE REACH WILL BE TO MORE THAN 150 MILLION PEOPLE, ONLY ON TV
A new national hero is coming
There is a reason why Brazil leads the world’s audience of Formula 1. It’s a Brazilian passion. This comes from the great national heroes of the motorsport.
The classic races on Sunday morning, families gather together to watch, the silence on the streets, adrenaline, emotion, and full support to each of the great Brazilian drivers of all times.
BE PART OF THE JOURNEY
Talented and determined, Pietro Fittipaldi is focused and working hard to take his place as a main driver at Haas F1 Team in 2021.
He has the support of Claro, Traxalt, PLGG, Moura & TNT and is looking for new partners to achieve his objectives in F1.
INOVATION, OPPORTUNITIES AND REACH:
F1 HAS ALL THE RIGHT ELEMENTS FOR BRAND EXPOSURE AND BUSINESS
We are looking for a partner to support Pietro on “taking the fight to the big ones” of F1. We believe that sponsorship only based on marketing and brand exposure don’t have space in the sport these days. Therefore, we create projects and structures to enable business opportunities between our partners and develop a platform for b2b within F1.
Direct access to develop partnerships and opportunities with our main partners. Direct business, collaboration on new and existing business, links between clients, sales, etc…
We have a proven track record of successful business generated between our partners.
Marketing opportunities to develop specific campaigns and activities inside one of the most desire sports categories in the world.
Access and direct contact with the big companies, investors and business opportunities within F1.
F1 has an annual investment of $2.6 Billion dollars between all its partners.
International exposure. with Pietro as a main Formula 1 driver, the guaranteed visibility to more than 150 Million people only in Brazil, Mexico and USA, and more than 480 Million people worldwide.