HAAS

the Road to Greatness

Pietro is the grandson of Emerson Fittipaldi, one of the greatest racing drivers of all time – double Formula 1 champion and two time Indianapolis 500 winner. Pietro demonstrated that talent is in his blood from early days in karting, where he dominated various championships. From Karting, Pietro continued to build on his already impressive career, having won important junior categories in the world of motorsport, such as Formula Renault Championship, Formula V8 3.5L World Series, MRF Racing Asian tournament and many others. This has taken Pietro in a very short time to F1, as a reserve and test driver for Haas F1 Team in 2019.

historic

fast into greatness: pietros winning path

2010

KARTING
Racing since 2006, its recognized as one of the most talented young drivers winning three important championships. 

2011

NASCAR
With only 15 years of age, he became the first Brazilian champion of NASCAR Limited Late Model.

2014

LEADERSHIP IN UK
Pietro dominated the British Formula Renault Protyre, winning the championship before the last race in Silverstone.

2015

A GREAT START
Achieved three podiums as a rookie on the European Formula 3 championship.

2015/2016

Winner of MRF Challenge Asia. Pietro secured the title before the last race.

2017

World Champion of Formula V8 3.5 World Series racing for Lotus, with 6 victories and 10 podiums.

2018

Raced three of the most challenging championships in the world: IndyCar, Super Formula Japan and WEC. In May, during qualifying for Spa-Francorchamps, Pietro had a serious accident, where he fractured both legs. Making an unbelievable come back in record time, he was back on the tracks racing within 2 months.

2019: THE DREAM OF F1

Pietro was hired as a test and development driver of Haas F1 Team.

2020

Promoted to Haas F1 Team Reserve Driver, Pietro is one step closer to be in the main line up of the team in 2021! This year, Pietro will also race in the very competitive Super Formula Japan with Bmax-Motorpark team – a championship that was the step into F1 for many drivers.

Popularity

Outside of the tracks, Pietro is also a champion. His charisma, dedication and sympathy are recognized by fans all over the world.

Followers on Instagram

Followers on Facebook

Followers on Twitter

Followers on Twitch

EXPECTATION = EXPOSURE

The expectation of the next Brazilian driver in F1, gives Pietro great exposure on the media in Brazil and Worldwide.

Formula 1

A worldwide passion

Formula 1 is a religion all over the world. Adrenaline, passion, excitement for the cars, drivers and amazing racing skills by the most talented drivers in the world.

Formula 1
worldwide

The reach F1 has in the world audience is unquestionable. The relevance of the sports across all continents, make F1 a great platform for business & opportunities.

consolidated presence

BRAZIL – CHINA – EUA
The three main markets for the sport.

Social media

  • INSTAGRAM :  10.000.100 + followers
  • FACEBOOK: 9.400.000 + followers
  • TWITTER: 4.700.000 + followers
  • YOUTUBE: 4.030.000 + subscriptions

tv global audience:

More than 490.200.000
single viewers

*Year 2018

Fórmula 1 in brazil

Brazil holds the largest TV audience in the world, followed by China and USA.

TV SINGLE VIEWERS

MORE THAN ONE HUNDRED AND FIFTEEN MILLION TELEVISIONS WERE TUNED IN THE 2018 FORMULA 1 SEASON

OTHER NUMBERS ACROSS THE WORLD:
– China, 68 milion single viewers in 2018 –
– EUA, 34,2 milion single viewers in 2018 –

HAAS:
USA BACK TO FORMULA 1

Haas F1 Team had an impressive debut in Formula 1 in 2016. It was the first American F1 team in more than three decades. Founded by Gene Haas, the team is based in USA together with Stewart-Haas Racing, multi-champion team of NASCAR.

Its power engine comes from Ferrari, with whom Haas has a technical partnership for years.

The power of driver and team together

 

With Pietro Fittipaldi as a main driver for its 2021 season, the exposure and reach of Haas increases even further. The first American team since 1986, will now have a Brazilian driver.

This driver/team partnership reaches precisely the potential markets of Brazil, USA and Mexico, as Pietro is also sponsored by Grupo Telmex, the largest Mexican telecom group.

IN THESE 3 MARKETS THE REACH WILL BE TO MORE THAN 150 MILLION PEOPLE, ONLY ON TV

A new national hero is coming

 

There is a reason why Brazil leads the world’s audience of Formula 1. It’s a Brazilian passion. This comes from the great national heroes of the motorsport. 

The classic races on Sunday morning, families gather together to watch, the silence on the streets, adrenaline, emotion, and full support to each of the great Brazilian drivers of all times.

 

BRAZIL NEEDS
ANOTHER HERO!

BE PART OF THE JOURNEY

Talented and determined, Pietro Fittipaldi is focused and working hard to take his place as a main driver at Haas F1 Team in 2021.

He has the support of Claro, Traxalt, PLGG, Moura & TNT and is looking for new partners to achieve his objectives in F1.

INOVATION, OPPORTUNITIES AND REACH:

F1 HAS ALL THE RIGHT ELEMENTS FOR BRAND EXPOSURE AND BUSINESS

We are looking for a partner to support Pietro on “taking the fight to the big ones” of F1. We believe that sponsorship only based on marketing and brand exposure don’t have space in the sport these days.  Therefore, we create projects and structures to enable business opportunities between our partners and develop a platform for b2b within F1.

DIRECT CONNECTIONS

Direct access to develop partnerships and opportunities with our main partners. Direct business, collaboration on new and existing business, links between clients, sales, etc…

We have a proven track record of successful business generated between our partners.

LINKED BUSINESS

Marketing opportunities to develop specific campaigns and activities inside one of the most desire sports categories in the world.

SHARED NETWORKING

Access and direct contact with the big companies, investors and business opportunities within F1.

 F1 has an annual investment of $2.6 Billion dollars between all its partners.

GLOBAL MERCHANDISE

International exposure. with Pietro as a main Formula 1 driver, the guaranteed visibility to more than 150 Million people only in Brazil, Mexico and USA, and more than 480 Million people worldwide.

BE PART OF OUR TEAM

Pietro is ready to fight for his glory,
be part of this great moment in sports history!

THIAGO HAHN

Moustache Consulting
th@moustache.rocks
Tel: +44 773 812 6656

CARLOS DA CRUZ

Fittipaldi Racing Development Inc.
gugu@pietrofittipaldi.com
Tel: +1 (305) 215 8012

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